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Friday, June 14, 2024

From Bump to Baby: Johnson’s Baby supports new moms on their journey into motherhood

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Following its heartfelt dedication to celebrating and supporting moms, Johnson’s Baby proudly establishes its inspiring From Bump To Baby campaign.

Johnson’s Baby sought to empower moms, particularly those who are pregnant or new to motherhood. This initiative aimed to empower moms to navigate the journey of motherhood with confidence and joy, creating a supportive community where moms could feel understood, supported, and celebrated every step of the way.

Johnson’s Baby Mombassadors together with the Johnson’s Baby team — (from left) Claire Ericta Khadka, marketing manager, Kenvue Philippines; Isabel Lacson-Ruiz, senior marketing manager, Kenvue Philippines; Angelica Panganiban-Homan, Johnson’s Baby celebrity mombassador; Maxine Medina-Llana, Johnson’s Baby celebrity mombassador; Juhanna Evangelista, Johnson’s Baby mombassador; and Dette Zulueta, Johnson’s Baby mombassador

“At Johnson’s Baby, we are committed to supporting moms through every step of their journey into motherhood and beyond. ‘From Bump To Baby’ exemplifies our ongoing mission to provide moms with the resources and support they need to navigate the beautiful yet challenging world of motherhood from their firsts and beyond,” Johnson’s Baby senior marketing manager Isa Lacson-Ruiz said.

The initiative featured a series of activities designed to educate and uplift moms, including an engaging on-ground event. 

Pregnant and new moms gathered to learn from fellow moms, including new moms Angelica Panganiban, Juhanna Evangelista, and mom-to-be Maxine Medina. 

The event featured demonstrations and walkthroughs from Dr. Maria Theresa Cacas, pediatrician-neonatologist; Dr. Ruth Alejandro, general pediatrician; and nurse Tyona Gesite, covering a range of topics — from giving babies their first baths to infant massages and first aid tips for newborns.

Nurse Tyona Gesite demonstrates important first bath techniques to the audience of first-time moms and pregnant moms.

In addition to the on-ground event, Johnson’s Baby Health Activation in partnership with select local government units and their respective barangay health centers extended support to more moms. Through collaborations, Johnson’s Baby launched the “Linis, Lusog, Love” program, which aims to educate moms on proper and complete baby care that involves hygiene (Linis), health (Lusog), and emotional support (Love). 

Furthermore, Johnson’s Baby provided essential Newborn Kits to Quezon Memorial Medical Center, colloquially known as a “labor hospital,” ensuring that moms have access to necessary baby care products.

(For more information about Johnson’s Baby and its From Bump To Baby initiatives, please visit Johnsons Baby PH on Facebook, Instagram, and TikTok. Johnson’s Baby is available in the nearest Watson’s store, and on its official e-commerce shops.)


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