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Pru Life UK covers 1.75m Filipinos, reaffirms customer-centric strategy

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Pru Life UK, a leading life insurer in the Philippines, said it covered 1.75 million Filipinos as of Dec. 31, 2023.

The company said it aims to be a lifelong partner of its customers, offering health and financial security through innovative insurance solutions.

Pru Life UK approved over 8,000 claims and disbursed P1.9 billion in claims and insurance benefits for maturity policies in 2023 based on the enhanced quarterly report on selected financial statistics submitted to the Insurance Commission.

It said these figures underscored Pru Life UK’s commitment to its customers’ well-being and financial stability.

Pru Life UK has the largest network of over 38,000 digitally-empowered agency force nationwide, ensuring that personalized service and expert advice are always within reach.

Pru Life UK launched several initiatives under its ‘Customer Day’ campaign. Designed to listen closely and understand the needs of its customers, the campaign immerses Prudential executives and staff alike in direct customer interactions in local service centers and contact centers.

By having first-hand customer engaging experience, employees can empathize better and gain better insights that will allow them to instill changes as needed.

The company also held the ‘#RealTalk: Stories of our Customers’ series where agency leaders and senior management delved into case studies of customers’ experiences, to create a culture of continued improvement.

“Pru Life UK exists for its customers. These initiatives aim to better understand our customers’ emotions, challenges, and needs, so we can deliver high-quality experiences for them, which in turn will help strengthen their trust in us,” said Pru Life UK chief customer and marketing officer Allan Tumbaga.


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